EFFY
Discover EFFY’s colorful world of gemstones and expressive design. Created in New York City, the collection brings a personal touch to rings, necklaces, earrings, and bracelets.
Explore EFFYOur Brands
Dan Martin Jewelers · Sanford, North Carolina
Our brands.
Your style.
Meet the designers, watchmakers and diamond collections we’re proud to bring together. Discover the story behind each name, then find the piece that feels like you.
The collection, by name
A story behind every style.
From bold color and signature bracelet stacks to thoughtful bridal designs and beautifully made watches, there’s plenty to explore. Choose a brand to learn its story and shop our selection.
Designer jewelry
Color, texture and pieces with a point of view.
Le Vian
Warm Chocolate Diamonds®, luminous Vanilla Diamonds, and softly pink Strawberry Gold® give Le Vian its distinctive palette. Explore jewelry that turns color and sculptural detail into a personal signature.
Explore Le Vian
VAHAN
Meet VAHAN, where sterling silver and 14k gold meet in signature textured designs. Discover bracelets made for stacking, alongside rings, necklaces, and earrings that carry the same distinctive details.
Explore VAHAN
Ania Haie
London-based Ania Haie brings a fashion perspective to sterling silver jewelry. Discover pieces to wear individually, stack together, and layer into combinations that express your own style.
Explore Ania Haie
Samuel B.
Discover Samuel B.’s meeting of contemporary design and traditional craftsmanship. Sterling silver, colorful gemstones, and detailed metalwork give each collection a rich sense of texture and character.
Explore Samuel B.
INOX
Explore INOX jewelry through classic, contemporary, and urban styles. Stainless steel, varied textures, and distinctive material combinations offer plenty of ways to make a look your own.
Explore INOX
Luvente
Inspired by life’s celebrations, Luvente brings three generations of jewelry artistry to contemporary designs made to mark milestones, commitments, and personal achievements.
Explore Luvente
Imperial Pearl
Discover Imperial Pearl’s family tradition of pearl jewelry, where careful selection, matching, and in-house design bring each piece together for everyday wear and meaningful occasions.
Explore Imperial Pearl
Morris & David
Discover Morris & David, a jewelry label from a family-owned New York business, with designs spanning rings, earrings, necklaces, bracelets, and bridal jewelry.
Explore Morris & David
BERCO
Celebrate family, love and everyday moments with BERCO. Discover Mommy Chic charms, meaningful pendants and sterling silver designs that help tell a story of your own.
Explore BERCO
Steven Royce
Explore Steven Royce gemstone jewelry, where colorful center stones meet diamond accents. Discover rings and pendants with distinctive settings and a palette full of personality.
Explore Steven Royce
Heera Moti
Discover Heera Moti’s family approach to fine jewelry, with diamond clusters, distinctive cuts, and colorful gemstones across collections for everyday favorites and meaningful milestones.
Explore Heera MotiWatches
Get to know the watchmakers behind your next daily companion.
Tissot
Rooted in Le Locle since 1853, Tissot brings Swiss watchmaking to everyday life. Explore a collection that balances classic character with modern engineering, and find the watch that feels like yours.
Explore Tissot
Seiko
From a Tokyo watch and clock shop in 1881 to groundbreaking quartz technology, Seiko has kept looking ahead. Discover watches shaped by Japanese watchmaking, practical innovation, and a sense of possibility.
Explore Seiko
Citizen
Citizen brings a spirit of invention to the everyday watch. Explore a brand known for light powered Eco-Drive technology, thoughtful engineering, and designs that move comfortably between work and life.
Explore Citizen
GLOCK Watches
GLOCK Watches brings a distinctive industrial character to the wrist. Crafted in partnership with BERING, the collection pairs bold details with a choice of movements, materials, and everyday styles.
Explore GLOCK WatchesBridal & wedding bands
Find a ring that feels right for the person wearing it.
Thorsten
Inspired by world travel and Scandinavian simplicity, Thorsten creates wedding bands with distinctive materials and thoughtful details that make a meaningful symbol feel truly personal.
Explore Thorsten
Heavy Stone
Born from a family's search for a wedding band, Heavy Stone brings Utah craftsmanship and personal design choices to rings made to mark your commitment.
Explore Heavy Stone
Jewelry Innovations
Explore contemporary rings from Jewelry Innovations, where distinctive materials, barrel wood inlays, and engraved designs offer personal ways to mark a commitment or express your style.
Explore Jewelry Innovations
Vera Wang
Vera Wang’s fashion background brings a distinctive point of view to bridal jewelry. Discover the Vera Wang rings currently available in our selection.
Explore Vera Wang
Aiya Designs
Explore Aiya Designs’ approach to salt and pepper diamonds, where natural patterns, geometric shapes, and gold settings give familiar jewelry forms a fresh expression.
Explore Aiya DesignsDiamond collections
Explore natural and lab-grown diamond jewelry, each with its own story.
Fireworks Diamonds
Natural diamonds with light performance at the heart of their design.
Explore Fireworks Diamonds
EverSpark
Lab-grown diamond tennis bracelets in 14k white and yellow gold.
Explore EverSpark
Mercury Ring
With roots in bridal jewelry dating to 1944, Mercury Ring now brings its experience to lab-grown diamond jewelry, including classic earrings and tennis bracelets.
Explore Mercury Ring
Tasha R.
Tasha R. brings a background in bridal and fine jewelry to meaningful diamond designs. Explore our current selection of its lab-grown diamond jewelry.
Explore Tasha R.
From our own design team
Meet the DMJ collection.
Original designs from our team, meaningful custom jewelry and a personal approach rooted right here in Sanford.
Your local jeweler in Sanford, NC
Let’s find your favorite.
Have a style in mind? Want to compare a few pieces? Our team is here to help you find something that feels like you.
Sanford, NC 27330
Plan your visit
Dan Martin Jewelers is proud to meet the standards put forth by the Better Business Bureau for ethical business practices, honesty, and transparency.
